About Us – Our Story

Our Story

Learn how Watchfire Music came to be. 

Read Our Full Story

In Julia Ward Howe’s gorgeous lyric for the “Battle Hymn Of The Republic” she writes,
“I have seen Him in the watch fires
Of a hundred circling camps”

We knew a watch fire to be a way of lighting up the outer perimeters of one’s space to insure protection from opposing forces.  We wanted to be able to fill people’s experience with light and we wanted to do it through music.

And so our name was born.

At the time, I had had a delightful experience selling two very successful recently produced Inspirational CDs off my own website, and the sales, promotion and shipping were taking more of my time than I could handle.  It became clear to me that I needed a company behind me.  I approached an old High School buddy of mine, James Birch, with the idea of forming such a company.  After a few months deliberation, we formed Watchfire Music together, raised money for our fledgling startup company and began the journey.

For the first 4-5 years we grew our roster of artists from several to over a hundred.  We built a robust site that could handle all of their material and were fast on our way.  Then the music business began to crash, and crash it did.  Music was becoming free to generations of people.  My partner, Jim, and I had a peaceful parting of ways and I took on a new partner, my wife, and our best-selling artist, Julia Wade.

Julia became President of WFM and I took on the second position of CEO adding to my previous position of Creative Director.  Julia’s ideas regarding the selling of Digital Sheet Music actually saved the company and kept us alive during the worst crash the music business had ever experienced.

Our passion for this business driving us, we expanded the range of our services then beyond music and into Watchfire New Media, building websites for others, managing social media, and producing music concerts.  We realized that since music was now becoming free to a point, the only way to stay alive was to put music with things that would sell.  We knew that music would enhance just about anything that it accompanied and so we survived because we were still nimble as a company and were willing to change directions in a hurricane of times.

We bought a little known company that had a good idea and through many great improvements turned it into Solo Thoughts, one of our best selling products.  We rebuilt our site four times to stay current with the changing technology.  We became a virtual company with staffing around the world and kept our overhead (no office space) at a minimum in order to keep our prices down.  We bought the equipment to manufacture our own CDs from top to bottom in the basement B Studio of our own home.  We poured our earnings into Link Recording Studios to make our other “home studio” a state-of-the-art work space that has enabled us to turn out very professional product.  We worked years to find the right staffing of dedicated, like minded and most talented people who could fill the holes where Julia and I were lacking.  And Julia and I learned years of tech knowledge to be able to do all this to maintain a company of over 300 artists and composers with a website of over 3000 pages selling over 12,000 products.

Our story is a tale of passion, dedication and service. Our story is also a story of survival during a very tough time.  Heaven wanted us to survive.  We’re very clear on that!  We sell our music and services from here across the world to Australia and back again.  Our customers love us – they tell us this nearly every day.  This keeps us going more than the sales that continue to come in.  It’s easy to serve that loving customer base.

We never seem to be able to grab enough time to do our art – me a composer, Julia, a superb vocal artist, and yet we are releasing Julia’s 13th Inspirational CD this month.  I guess you might call us the product of a Renaissance time.  It is a time when the artist has to be able to do more than just his art.  We create, we manufacture, we promote, we are the storefront, we ship, and we are the customer service.  We do all this to bring a little more light to the world around us.  We are Watchfire Music.

Peter Link

CEO/Creative Director

About Peter

Peter Link (composer/record producer) won the NY Drama Desk Award for his musical, Salvation, out of which came his first Gold Record, If You Let Me Make Love To You, Then Why Can’t I Touch You? which sold over two million records. He is a two-time Tony Award Nominee for his musical scores of Joseph Papp’s Much Ado About Nothing and Neil Simon’s The Good Doctor. His Broadway credits include Ulysses In Nighttown (Zero Mostel), Lysistrata (Melina Mercouri), The Mighty Gents (Morgan Freeman), Trelawney Of The Wells at Lincoln Center (Meryl Streep, Michael Tucker, Mandy Patinkin, John Lithgow) and King Of Hearts.

For over half a decade he served as Composer-In-Residence at the NY Shakespeare Festival’s Public Theater writing a myriad of styles of music for over 40 dramatic productions. His Off-Broadway credits are too numerous to mention, but include The River, Salvation, Hot Chocolate and Is Anybody Listening?

He composed, produced and directed The Jenny Burton Experience. The group swept all the major NYC cabaret awards for Best Vocal Group during their more than 7-year run in NYC including the Backstage Bistro Award, The Critics Choice Award and The MAC Award and Entertainers Of The Year. He also has worked as Ms Burton’s record producer for over 30 years now, producing all her albums.

He has written and produced many of Julia Wade’s CDs, including her latest release, Sunday Morning, all the way back to her first CDs, Upon The Mountain, Story For The Ages, Alabado sea Dios, as well as Every Day, Duets, Deep Waters, Affirmations, Wings, Solos and Silk Road.

He has also produced many other CDs. Among them are Mindy Jostyn, Coming Home, a solo CD for Steve Blanchard, star of Beauty And The Beast on Broadway, Shepherd for guitarist Bobby Stanton, a new CD of children’s songs, entitled For Kids Only and solo CDs for Jenny Burton, from The Jenny Burton Experience to The Best of Jenny Burton, Osceola Davis’ CD, Climbing High Mountains and his own CDs, Ode To Joy, Goin’ Home and his recently released Remnants.

In 2015 he composed, wrote and directed his New York production of “Is Anybody Listening? – Concert and Webcast” at NYC’s Sheen Center and on-line – a production that will debut on-line in 2019. Presently, he is working on a new Broadway musical, “Searching For My Father – A Musical of Biblical Proportions” with fellow lyricist and book writer, Ragan Courtney.

Mr. Link is also the Master Teacher at Watchfire Music University teaching classes in all things musical to students around the world.

He is CEO and Creative Director of Watchfire Music.

For complete info on Peter Link: http://en.wikipedia.org/wiki/Peter_Link

Julia Wade

President/Director of DSM

About Julia

Julia began her career with Watchfire Music as a Recording Artist and soon became interested in the WFM business as she watched it develop at a rapid pace. Very early on, Ms. Wade saw the need and the opportunity for Watchfire Music to provide a comprehensive Digital Sheet Music store on watchfiremusic.com and brought her idea to the company. Ms. Wade was given seed money and set free to build out her idea on the site. The new direction became WFM's largest selling division.

Julia is also a Classical Crossover artist whose work spans many different musical styles from Classical to Broadway to Pop. She has performed nationally and internationally in opera, cabaret, concert work, and musical theatre, including The Rome Opera and Carnegie Hall. From 2005 to 2012, she also was the Soloist at a major international church, the First Church of Christ, Scientist in Boston, MA.  Along the way, Julia somehow found the time to record 13 albums with her producer, Peter Link.

To find out more about her music, please visit Julia's profile page.